‘What’s in it and why?’ How ‘educated’ consumers are shaping the plant-based meat market
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Consumers are paying more attention to what’s on their plate, including when it comes to plant-based meat. The more they query ingredients lists, processing methods, and nutrition profile, the more influence they will have on the category, suppliers suggest.

Source: https://www.foodnavigator.com/Article/2024/01/15/plant-based-meat-to-be-influenced-by-educated-consumers-predicts-industry?utm_source=copyright&utm_medium=OnSite&utm_campaign=copyright